Wildly Successful AR Ads for Best Buy

Out of 43 million copies of their circular, 6500 people interacted with their AR print campaign. Wow.

Who wouldn’t jump on a goofy bandwagon to get those kinds of numbers? Engagement rates of 0.00015% are a sure sign this Flash-based AR thing is going to take off. Or am I reading that wrong?

Read more on Flash-based AR in advertising.

- August 06, 2009
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